Sika Roof Assured has launched a new, B2C, responsive website (RWD) to appeal to homeowners looking for a flat roofing solution.
The re-design is part of the Roof Assured brand development roll out. It gives a new focus on converting potential customers for the installer network, while adding extra sales and marketing support to existing and new installers.
With an estimated 39% of consumers using mobile handsets to access the internet (Ofcom Q1 2012) and an expected 23.2 million tablet and mini tablet users in the UK by 2016, it was important that the site was developed using responsive web design, so that it adapts to the size of screen/device a customer might be using. Content is now optimised for desktop, tablet and mobile, meaning that wherever you are, or whatever device the reader is using, visitors to the Roof Assured site will be able to view it in a quick to download and easy to view format.
Jon Morris, one of the Roof Assured web development team, said: “We are facing a trend of smaller screens and bigger audiences. In 2012 9.8 million UK consumers used a tablet to access the web (Source: eMarketer, Nov 2012) and we have to make sure that we are getting the right message to the right people in the way they want to receive it”.
The new site also helps Roof Assured installers by featuring case studies/blog posts on recent installations to support their own sales and marketing activity.
For new or potential installers, a B2B landing page gives a few topline facts, contact details and an application form.
Jon adds: “We recently exhibited at the National Home Build & Renovating Show 2013 and FiT Show 2013 where we picked up on the sort of questions consumers and potential installers want answering. So we are confident that the site gives answers to all their burning questions.”
For more information on becoming a Roof Assured installer visit. www.roofassured.co.uk/installer or telephone 0800 614 821.