Saint-Gobain Glass have declared the FIT Show a success after being able to meet hundreds of installers and fabricators in Telford.
By far and away one of the busiest stands at the show, visitors flocked to “Pam’s place”, a towering yet beautifully crafted area, to meet the ladies along with members of the Planitherm Network team. But whilst Pam n Fern were excellent hosts it was clear that the powerful Planitherm advertising and marketing campaign, together with the benefits of the Planitherm Installer Network, were the real draw.
In addition to learning about the success of the campaign and the many benefits of being a member, visitors to Pam’s garden enjoyed £100 worth of free print credit towards their first order in the innovative Planitherm Marketing Portal – with thousands of vouchers being sent out in advance of the Show.
Saint-Gobain Glass also captured imaginations through launching the new Planitherm Points Promotion that directly rewards installer members for leveraging the benefits of the Network. For example, points will be gained for every consumer competition entry submitted, and 100 points for all members who successfully complete the online training module to become trained in energy saving glass. Points may be exchanged for marketing portal credits, Planitherm merchandise and even High Street vouchers which can be used for anything, including incentives for staff*.
Craig Dodsworth, Residential Market Manager for Saint-Gobain Glass said: “We met over 240 installers across the three days – not just registering interest in signing up but also enhancing online profiles, generating marketing activity using the portal, answering technical queries and launching the Promotion Points initiative. We even completed 32 in-depth surveys to get feedback on the Network from members and non-members which was critical for us.
Craig continued: “It was fantastic to meet so many of our members and sign-up some new installers. The TV commercials are what everyone focuses on but it is the installers that are delivering the sales. It really was an exciting three days for the whole team.”
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