North West based K2 fabricator Premier Conservatory Supplies is proof that all the industry talk about changing market conditions and customer needs is true.
Peter Gray, MD, comments: “We introduced K2’s orangery system back in March. Initially I saw it as an opportunity to offer something different from my competitors, but it became quickly apparent that there was significant interest coming from the homeowner market”
This has therefore turned into a real order generating proposition. Although orangery kits orders do not come in the same volumes as standard conservatory roofs, the benefits are immediately visible, with an average order value that can go up from £2000 to £15000+
Peter adds: “Fitters really love the K2 system, as it is really easy to install with no specialist tools, and this which makes it all the better as the retailers will not want to add too many labour days to the project”.
To support his faith in the product Peter invited Andrew Buglass, who has a wealth of experience in selling orangeries, to join his team as National Sales Manager. It has proved a successful move.
With over 30 orangery kits sold already nationally, Andrew is confident that they will see more orders coming through. Premier are currently selling 100% Rio styles (flat roof) as they found that these were the most in demand.
“Our order book was near enough to 50/50 conservatory vs orangery kits towards the end of 2012. 15 to 20% of our turnover is being generated by K2’s orangery kit, and we are aiming to double this in 2013” comments Peter.