It’s said that customer feedback is the best way to gauge a product’s success. And feedback about Profile 22’s Optima system is perfectly demonstrating the impact it’s having on the market.
Ryan Johnson, Managing Director of Emplas says: “Profile 22 and Epwin have taken the feedback from fabricators and installers and brought that into the design of Optima. It’s made for the market now – there isn’t another system which is so current or which offers installers so many different sales platforms.
Ryan also highlights the meticulous design of the new system: “Homeowners have an increasingly high expectation of performance. You have to be able to tick boxes for energy efficiency and security, so in a retail environment, it’s really about highlighting the small differentials that tip the balance in your favour – and Optima delivers a lot of those. It’s not just about the slim sightlines, the flush casement, the foil options – some of the smaller design features deliver some great selling points. The 10mm seal cover, the ancillaries that go with it, local wall thickening for hardware fixing which delivers an increase in screw and hardware retention – it’s all part of the story. We have and continue to partner with Profile 22 because of this.”
Many fabricators are concerned about what switching to a new system will do to their production schedules but with Profile 22 change need not be difficult. In 2016 the company successfully undertook a complete changeover of nearly 100 Profile 22 fabricators to Optima in just nine months and have seamlessly brought on-board a significant number of new fabricators so far this year too.
All this positive feedback is reflected in Optima figures. Record numbers of fabricators are switching to Optima and sales figures are very strong. This is testimony to the added value Optima offers.