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‘Opportunity knocks’

EmplasCustomerConference (2)Trade fabricator Emplas will give installers the opportunity to find out about the very latest in product innovation and its sales potential, plus new customer support initiatives, at ‘The Opportunities Conference’ on Thursday 17 October.

Held at Emplas’ Wellingborough manufacturing hub, last year’s event was attended by more than 100 Emplas customers, prospects and industry media.

This year’s event will kick-off with a market update from Profile 22’s Jon Skinner. This will include an analysis trends so far this year plus forecasts for 2014. He will also outline the latest product developments from the Epwin Group system’s house including its triple-glazed system.

This will be followed by and analysis of opportunities in the conservatory sector by Ultraframe’s Joe Martoccia, who will also give an overview of product development including the company’s new tiled roof and Loggia system.

Attendees will also be given insight into the latest in developments in lead generation and marketing, drawn in part from Emplas direct experience through its own Northamptonshire-only retail business, T&K, which last year picked up the Installer of the Year Award at the G12s.

This will cover off direct marketing through to tips on how to convert more internet sales and includes a session with headline speaker Paul Clifton. Author of ‘What Master Salesmen Know That Average Salesmen Don’t’ and judge for the 2013 FIT show Sales Professional of The Year Competition. He will take attendees through the essential skills to convert leads and maintain margins.

Mike Crewdson, Emplas’ Sales and Marketing Director, said: “The Emplas Opportunities Conference is about ‘exactly what it says on the tin’. It will give attendees the market analysis and strategic insight to plan for the future. This includes access to the latest in product innovation plus the skills and understanding to sell it effectively.

“We have a very experienced team of presenters and in Paul Clifton, one of the industry’s leading trainers and sales professionals – there will be a lot to take away.”

Picking up on the last conference’s format, Emplas will also feedback on the trade fabricator’s own performance levels. The benchmarking exercise last year found that product quality was rated good or excellent by 98.7 per cent of respondents compared to an industry average of 78.6 per cent. Complete and on time deliveries similarly gave Emplas 97.2 per cent compared to a 71.4 per cent industry average.

It is also an opportunity for existing Emplas customers to get a sense of the scale of Emplas’ trade offer which extends from high end orangeries through to triple-glazed, vertical sliding and casement ranges.

The Emplas offer also includes a new GRP composite door range manufactured in-house by Emplas. Unveiled at last year’s customer conference, it combines a tried and tested GRP leaf with a wide choice of glass and quality hardware.

Crewdson concluded: “We’re about our customers and this is an event for them. When you’re out there trying to maintain margins in an improving but still challenging economic environment, it can be a pretty lonely place.

“This is an opportunity for our customers to get together, to share experience and best practice and to take away ideas that we believe will serve them well now and into the future.”

For more information or to book your place at the conference contact Mike or Clodagh on 01933 674880 or email clodaghs@emplas.co.uk

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