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New MAX6MUM SECURITY sales team at UAP


Six new additions for UAP give customers dedicated support, reinforcing the MAX6MUM SECURITY brand as it rolls out into trade and retail.

Dee Chamberlain, Barry Halpin, Pat McGinn, Tony Hill, Andy Grosvenor and Paul Roberts have joined MAX6MUM SECURITY, the affordable high-security hardware brand for homeowners, to form the specialist teams leading both trade supply and retail counter sales. The trade team will provide strong support to fabricators and installers for the innovative MAX6MUM SECURITY product range including the three star kinetica super cylinder and two star security handle uniquely designed to stop advanced lock attacks.

The new team has over 100 years of experience and expertise in the industry to help customers increase sales. This support backs up major investment in MAX6MUM SECURITY branding and product development as well as a range of marketing materials.

Dee Chamberlain, new National Sales Manager says: “We’re here to help our customers sell more. This is an exciting time to join UAP as the MAX6MUM SECURITY brand continues to grow. It’s great to be part of an innovative brand like MAX6MUM SECURITY. The UK and Ireland are now covered with an experienced team that has a mix of skills developed while working in fabrication, technical and sales, so we can deliver products quickly and with expert support.”

Paul Roberts has joined Ben Jennings, retail manager to take the MAX6MUM SECURITY range to retail counters across the UK and Ireland, including the shelves of ASDA, which has nearly 600 branches, creating strong brand recognition with householders.

Paul Roberts says: “The major investment in branding awareness at Leeds United and the radio campaign has already had an effect on the number of homeowners who know about MAX6MUM SECURITY. We’re here to make sure the awareness keeps on growing. The concept is totally different for retail products. Eye catching blister packs using the MAX6MUM SECURITY branding ensure the cylinders and door hardware sell themselves. Customers can already see products on the shelves at ASDA giving real credibility to the brand.”

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