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Halo’s new portal opens doors for fabricators and installers

Halo Marketing Portal #1

Fabricators and installers of the VEKA brand Halo – one of the UK’s leading manufacturers of energy efficient doors, windows and fenestration packages – can now design their own range of bespoke marketing products at a fraction of the cost.

As part of its comprehensive marketing support, Halo has developed a marketing portal it calls the ‘marketing toolkit’ that allows fabricators and installers to adapt templates to suit their own requirements by choosing their own images, text and discounts. Whether it is a brochure or a mailer, an advert or a drop card, there is a template to suit every need and, because Halo has commissioned all the design work upfront, the cost is kept to a minimum.

Swift and intuitive to operate, this online marketing tool enables the installer or fabricator to personalize every single page so they can add in their company history, special offers, glazing options, finance, WERs, colour options, and points of differentiation such as awards.

Once the client is satisfied with the resulting design they simply click on the “order” button and decide the quantities they require and the price is calculated. Orders are dispatched within 72 hours, so that clients can react swiftly to market conditions and opportunities as they arise, whether that is mailers to previous customers or drop cards for homes near airports and busy roads where noise reduction would be a priority.

In this way Halo is able to use its own buying power and digital experience to support its customers with the highest quality of printed marketing matter at a reasonable cost. This initiative demonstrates the company’s continuing commitment to its clientele, using the latest technology and its own economies of scale to deliver added value for customers.

The company has always held that service and support must complement innovative, industry-leading products and marketing initiatives such as the ‘Marketing Toolkit’ sit alongside other elements of customer support including finance, planning, tooling, technical, CAD drawing and infrastructure.



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