Glazerite customers will now be able to show homeowners a clearer picture of their hardware choices with the launch of a dedicated brochure for them to use in conjunction with existing VEKA marketing material.
Director Jason Thompson explained: “The VEKA literature features generic installation pictures from a number of manufacturers and installers who all use different hardware from various sources. Our bespoke hardware brochure shows the quality of the fittings used whilst also explaining in laymen’s terms the features and benefits to the homeowner. We have now made it easier for homeowners to clearly see the options available all in one place, which in turn helps them make a more informed decision by using this brochure alongside the VEKA material.”
Trade customers are able to show consumers details such as Glazerite’s choice of offset handle, as well as locking mechanisms, door handles and of course the choices of hardware colours. The brochure also explains how the company offers a ten year guarantee on all of its hardware and how consumers can upgrade their security options and even gain the benefits of being covered by the Maco Secure Plus scheme.
Jason Thompson added, “Many homeowners may not think about the hardware very much when they’re choosing windows, doors or conservatories. Often they may not even realise that they have any options at all. But the market is changing, and why should a simple question such as, “What does the door hinge look like?” stop a sales person from closing the deal and making a sale? This brochure adds clarity and credibility to the products as well as making the choosing process easier.
“The VEKA marketing material and the installation pictures are a great showcase for its products but we believe it will be far more complete as a selling tool with our hardware brochure used alongside it.”