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GLAZERITE CUSTOMERS BET ON ANOTHER GREAT RACE NIGHT

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Now an annual event in its 6th consecutive year the Glazerite Race Evening took place at the end of May with a full house of more than 160 guests.

Although the Towcester weather disappointed, guests were determined not to let anything get in the way of the event and betting and refreshments flowed in equal measure. Glazerite sponsored the whole meeting with guests The KJM Group and Temple Glazing Products winning the opportunity to have a race named after them, with another supported by Network Veka. Resultant TV, press and off-track bookie coverage resulted in all brands being promoted in front of more than 750,000 race fans.

However, publicity was not the primary purpose of the event: “The Towcester Race Day is our way of saying thank you to our customers,” said Glazerite director Jason Thompson. “A lot of companies have cut back on events such as this but we feel it is vital to let our customers know how much we appreciate the business and that they are not taken for granted.”

 

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