Expectations for the new FiT Show 2013 were high and it certainly seemed to meet those expectations according to feedback from the Sika Rood Assured team (Stand 2-104). Team members described the show as ‘relevant, rewarding, exploratory and refreshing’ with one team member stating “I thought it would be good. It was. We spoke to some good quality people each day and now time will tell when we start following up on leads”.
Attendance at the Show was part of Roof Assured’s strategic plan to build relationships with home improvement companies and installers, to tell them
more about the benefit of joining the Roof Assured professional installer network. This is why the company chose the Fit Show 2013 to launch their new brand identity to communicate a fresher, more relevant and radical brand message along with the launch of their new B2B and B2C website.
All agreed their presence at the show allowed them to make contacts they would not otherwise have made, was time very well spent and all were surprised at the quality and professionalism of the attendees and visitors to the stand.
Final comments from the team on the stand:
“What was good from my point of view was that it was an opportunity to talk directly to decision makers”
“An interesting and rare opportunity to meet companies that we may never have found through our regular marketing communications”.
A good first report card for FiT Show 2013.
For more information on becoming a Roof Assured installer visit the new website www.roofassured.co.uk/installer