FIT Show visitors invaded UAP’s MAX6MUM SECURITY stand to see two England footballing legends kick off the brand and find out how it gives championship winning support to customers.
UAP fielded its new UK-wide sales team on the stand to show visitors the support MAX6MUM SECURITY, the high-security hardware brand for homeowners, gives to fabricators and installers. The MAX6MUM SECURITY brand has already reached millions of homeowners following major investment with the sponsorship of the South Stand at Leeds United, a huge radio advertising campaign and products on the shelves of ASDA stores.
In addition to seeing the branding investment, visitors to the stand had fun taking on England Legends Norman Hunter and Paul Reaney at table football to celebrate the kick off of MAX6MUM SECURITY.
The FIT Show was also the first chance to see innovative MAX6MUM SECURITY products such as the three star kinetica super cylinder and the unique i-Plate letterplate as well as trying out the free MAX6MUM SECURITY app which gives installers an additional sales tool.
David Jennings, UAP Limited managing director says: “Norman and Paul had a great time and so many visitors gave them a run for their money at table football. The show was a great place to launch MAX6MUM SECURITY. People kept coming up and telling us how lively the stand was. We wanted to create something different at FIT and show visitors how the investment in advertising, marketing tools and innovative products will help them sell more to customers. I think we’ve done that, and lots of people will be able to take away an unforgettable memory of meeting Norman and Paul that they maybe wouldn’t have expected at the start of the three days.”