Liniar is proud to unveil an update to its brand and logo today, together with a refreshed colour palette, in order to provide more flexibility across a range of media applications.
Sue Davenport, Group Marketing Director, explains:
“As Liniar broadens the channels it uses for marketing, and as we work more closely with our fabricators to develop marketing tools for them, we felt the time was right to refresh the brand.
“We use the Liniar logo in everything we do, and the brand already receives strong positive acknowledgment within the marketplace so it was critical to us that we didn’t change it completely. The Liniar leaf is both recognisable and symbolic of our products’ lead-free attributes, so it was important to retain the original leaf shape.
“We feel the new logo gives Liniar a modern, strong and clearly identifiable presence, reflecting its well-earned reputation for innovation and quality.”
Sue continues: “It’s important to reiterate that we haven’t rebranded – we’ve simply updated the existing brand to emphasise Liniar’s core values as per our mission statement: to be recognised as a leading force for quality and excellence in product development – fusing industry experience with innovation, sustainability and loyalty.
The Liniar website at HYPERLINK “http://www.liniar.co.uk”www.liniar.co.uk has now been updated, along with its social media channels:
Anyone requiring a copy of the new logo and identity guidelines should contact Sue or her team at Liniar on 01332 883900.