Innovative trade fabricator Dempsey Dyer has given trade customer Sheerwater Glass a stepping stone into the timber market, helping them design a new timber showroom and providing valuable information about the market. Sheerwater are long standing installers of aluminium and uPVC windows and doors, but turned to Dempsey Dyer to help them enter the lucrative timber sector.
Dempsey worked closely with the team at the Sheerwater Glass Centre, sharing advice on the best way to arrange and display their products in an inspirational manner, and according to Mark McCluggage a director at Sheerwater Glass their new showroom has already helped the company convert more sales.
“Since the opening of our timber showroom 16 weeks ago, we have secured in excess of £140k of new business, all of which has come at good margins” Mark commented.
“Dempsey was extremely helpful during the showroom design process and their valuable advice helped us create the right effect.” Mark continues: “Historically Sheerwater Glass has installed uPVC and aluminium windows, doors and conservatories, but following several meetings with Peter Dyer and a visit to Dempsey’s impressive factory in West Yorkshire, I decided now was the right time to increase our product offering to include Dempsey Dyers complete timber fenestration range. It’s much easier to enter a new market with the backing of an established and quality supplier such as Dempsey Dyer, who is willing and able to help with extra business elements such as showroom designs”.
Peter Dyer of Dempsey Dyer commented: “If you sell high value timber products, an impressive showroom is essential. Consumers aren’t going to buy premium windows and doors unless they can touch and feel the product first, which is why we are keen to help our customers create the right impression. Having a good showroom is not simply a case of throwing all your products into one room, items need to be placed logically and customers should be guided on a journey if possible, leading them to the right product for them.”
Dempsey Dyer knows a thing or two about showroom designs, having recently revamped their own at their headquarters in Pontefract, West Yorkshire. Dempsey’s showroom displays several of their high value products in situ, including an impressive set of timber bi-folding doors, timber vertical sliding sash windows and the Beaumont mechanically jointed uPVC window, while the remaining products are housed in vertical draws that can be pulled out at any time.
For more information on call 01977 649641 or visit www.dempseydyer.co.uk
For more information on Sheerwater Glass call 01932 968008 or visit www.sheerwaterglass.co.uk