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Deceuninck reaffirms its commitment to the UK market


Deceuninck’s new managing director, Roy Frost, has reaffirmed the company’s commitment to the UK market with the announcement of a powerful plan for growth.

Roy says, “Since joining Deceuninck at the start of April 2013, I have spent my time getting to know the business and developing a three year plan for growth. My plans have been approved by the group’s main board and we will be commencing out three year challenge from 1 June.”

He added, “There have been many rumours circulating about Deceuninck’s commitment to the UK market. I can only say that the group’s board is fully committed to the UK market, as is demonstrated by the approval of my plans. I would like to make it very clear that the business is not in trouble, we are not closing down our UK operation and we are not reducing the range of products offered in the UK. In fact, the opposite is true in all cases.”

Highlights of Deceuninck’s plan for growth include:

• The launch of new product literature and a mobile compatible website that will drive sales in all sectors.
• The introduction of the industry’s first pricing, quotation and configuration app that will enable installers to provide instant quotes, revolutionising the selling process and helping them to close sales more quickly.
• The introduction of new and cutting edge products that will confirm Deceuninck’s position at the forefront of industry innovation. These products include a new 2800 system with a fourth chamber; OmniRal, the industry’s first fully coloured profile; the newly enhanced Technicor>2 Patio Door; and a new bi-folding door that uses the innovative Linktrusion process and OmniRal colour finishes to create a door that performs and looks as good as any aluminium competitor but at a significantly lower price point.

The industry has been waiting to see how the appointment of Roy Frost would affect Deceuninck’s direction. From the tone of Roy’s statement and the announcement of his plans for growth it seems clear that the direction will be up.


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