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Deceuninck announces new UK Managing Director

Deceuninck Announcement Roy Frost

Deceuninck has just announced the appointment of Roy Frost as its UK Managing Director. Roy will also be a member of the Management Team Group. Tom Debuscherre, Deceuninck’s CEO, said, “During the selection process, we were delighted to find a committed and experienced professional like Roy with a vast knowledge of the UK market. This creates opportunities to even further strengthen our UK operations.”

Roy has been tasked with the specific goal of generating profitable sales in the UK and realising Deceuninck’s ambition to hold a steady 10% share of the UK market.

He brings with him 15 years of industry experience in manufacturing, general management and business development. From 1998 onwards Roy was with Everest where he sat on the main operating board initially as Manufacturing Director before becoming Managing Director of the Conservatory and Kitchen Division and since 2009 Business Development Director.

Roy started on 25 February and reports to Bernard Vanderper, Regional Director for Northwest Europe. He is based partly at the Deceuninck UK headquarters in Calne and partly in Bedfordshire.

Bernard Vanderper, who took the role of ad interim Managing Director in the UK, will again focus on launching an extensive number of Deceuninck innovations in the Benelux market in his existing role as a Managing Director of Deceuninck Benelux.


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