Conservatory Outlet will return to Telford next year to exhibit at the second instalment of FIT Show having been one of the many exhibitors to reap the benefits this year.
Sales Director Greg Kane made the most of a rare quiet period during FIT Show 2013 to sit down with his FIT Events counterpart, Jason Wootton, and put pen to paper on the contract for another 48sqm stand at the 2014 sequel.
For three days across 16-18 April 2013 the Telford International Centre became the capital of the glazing industry as the organisers lived up to their well-documented promises. Eighteen of Conservatory Outlet’s currently 21 dealers joined their supplier on stand 1-175; a new dealer joined the network; and the fabricator received five firm enquiries from installers interested in making the transition to Conservatory Outlet Dealer.
The number of leads may seem underwhelming in comparison to other reports. That said, Conservatory Outlet grants its dealers exclusivity in their trading area and operates a one-dealer-per-area policy. ‘With approximately two thirds of the UK covered already, and increasingly fewer opportunities for new dealers, one or two serious enquiries would have been great, let alone five,’ said Greg Kane.
FIT 2013 was much more about our existing dealers – getting them together once again at both the exhibition and the Gala Dinner, and properly displaying our new range of aluminium products which were very well received. But shortly after the doors opened on the first day it became clear that FIT Show was going to become a fruitful lead generation exercise for us.’
In between speaking to potential customers Conservatory Outlet showcased its new Slimframe aluminium windows and doors, incorporating the Slimfold door. Slimframe and Slimfold are manufactured using a system that is exclusive to fabricator Conservatory Outlet and, in turn, exclusive to the Conservatory Outlet Network of Dealers. As well as being able to source a unique product from a supplier that they are accustomed to working with, Conservatory Outlet’s customers will be able to price and order aluminium products remotely, 24 hours a day.
Operations Director, Michael Giscombe, added: ‘First and foremost our dealers unanimously praised the product itself – especially Slimfold, our take on the bi-fold door – but many also remarked on the logistical ease of sourcing their UPVC and aluminium products from the same place. Our stand at FIT Show and the general atmosphere throughout all four halls proved the perfect setting for launch of Slimframe.’