Industry specific sales trainer Paul Clifton will continue his affiliation with Conservatory Outlet over the next 12 months by delivering a total of 40 training days to the fabricator’s Network of Dealers.
Following the four weeks of retail sales training delivered to the Conservatory Outlet Network of Dealers during 2012 Paul was subsequently employed by several other leading industry names, the most notable of which was perhaps FIT Show, for whom Paul was the face and head judge of the Sales Professional of the Year competition.
One of the first beneficiaries of this latest investment by Conservatory Outlet will be the 10-strong sales team at recently joined dealer Pennine Home Improvements, Newcastle, who were welcomed to the Conservatory Outlet Network by fellow Geordie, Paul, and Conservatory Outlet Director Greg Kane, during a presentation day held in March to mark the partnership.
Likewise existing dealers such as Clearview Home Improvements, who embraced the training courses last year, will be offered tailored sessions which build upon the 2012 programme, and also increase sales representatives’ awareness and knowledge of new product lines such as Slimframe Aluminium, Residence 9 – both fabricated in-house by Conservatory Outlet – and Loggia.
‘Paul’s services will benefit our dealers in different ways, and it’s far from a one-size-fits-all curriculum, said Greg Kane. We have established partnerships with two additional well-known and reputable installers in recent months that are both keen to undertake the training that our longer established dealers did last year, whereas others want to focus on a specific product or a specific aspect of selling.’
With product launches in particular it’s vital to communicate with sales staff, as well as those at the helm of the business. Sales advisors need to understand the products in order to have the confidence to present these as options to homeowners, especially if these products are genuinely a better solution for the client and more profitable for the installer.’
Paul will travel the length and breadth of the UK in a customised Conservatory Outlet vehicle to deliver this training to the various network members which span from Scotland to the Isle of Wight and Wales to East Anglia.