Signature Windows, the retail brand of Chelmsford-based fabricator Pioneer Trading, has launched a hilarious and powerful radio campaign featuring non other than actor Brian Blessed and his formidable, booming voice to extol the virtues of the brand’s window, door and solar offer.
Part of the powerful Signature marketing package that promotes the brand to homeowners, the highly popular actor uses his trademark thunderous voice to urge listeners to turn to ‘the keepers of the portals of majesty’ and ‘banish the chill winds to the wastelands’ by installing new Signature Windows and doors. Signature Solar will, says Blessed reaching a crescendo ‘Annihilate the one called bill!’.
The advertisements are being broadcast by Heart Radio, through as many as 100, 30-second spots per week over a 12 month burst. Initially the Signature ads will be broadcast in London, Beds, Bucks and Herts, Essex and Harlow. The advertisements will then be rolled out to other regions throughout the year.
“We were deciding on the right voice for our radio commercials when I heard Brian and his famous cry ‘Gordon’s alive!’ from the movie Flash Gordon and I knew his was the right voice for us! We then worked on a script that made the most of his incredible voice, all thunder and lightening, death and glory and God-like. It works like a treat and is bound to get a lot of notice – especially advertising home improvements,” laughed Danny.
The consumer advertising is just part of the support provided for the Signature Dealer Network and is part of one of the most comprehensive marketing packages available through a dealer network in the UK.
Listen to the Signature commercials here: http://tinyurl.com/lcf9oye