Amongst the 170+ exhibitors taking part in the inaugural FIT Show, several were making their first-ever appearance at an industry show including fabricator and installer Bison Trade Frames who used the event as an opportunity to reveal a brand new product offering.
The FIT Show saw the unveiling of Bison’s very own and exclusive Genesis VS; an innovation that signals ‘the re-birth of the vertical sliding window’.
The unique and exclusive PVCu Genesis VS offers traditional timber jointing methods on every joint at sensible and affordable prices. Bison’s Genesis VS generated a phenomenal amount of interest from a broad range of visitors keen to add this revolutionary product into their existing portfolios, exceeding all expectations.
Many visitors already familiar with the Bison trademark won’t have failed to have noticed that the Yorkshire firm has undergone a brand transformation.
The company recently commissioned home digital and creative agency Motionlab to undertake a rebranding exercise on their behalf with Bison’s finalised exhibition stand and accompanying marketing material reflecting this recent change in identity. A new website will also shortly go live where the entire Bison range will be showcased.
Bison currently manufacture vertical sliding windows, bi-fold doors, conservatories and fully reversible windows, alongside an extensive collection of casement windows and doors; all available with authentic milled astragal bar and in the full range of foiled colours from the Spectrum range.
Mark Tetley, Bison director said:
“The FIT Show was excellent and well worth the effort; we really couldn’t have asked for more. Everyone has been impressed with what they have seen and the response to our stand has been superb.”
Fellow director, Martyn Haworth added:
“Footfall within Hall 3 was consistently good and the large majority of visitors who took the time to pay us a visit showed genuine interest. We have a number of good leads to follow up so the hard work really starts now.”