Anglo European are delighted to be in the G13 finals for the best trade marketing campaign. “This is the icing on the cake”, comments James Lister operations director for Anglo. “The campaign has not only heightened the profile for Anglo, it has also boosted sales for the company”. “When we set Graffika (our marketing and design agency) the task of coming up with an idea not only to promote the use of our steel reinforcements, but also highlight our presence at The Fit show, we wondered what they would come up with”, comments James. “The cyborg theme coupled with the terminator film prop on the exhibition stand really encapsulated our product range, it provides the strength below the skin of the window and door systems”.
It took some time to find one of only two film props in the country, once Anglo had secured one, the campaign was back engineered with the last advert designed first. The concept of using teaser adverts during the run up to the Fit Show helped to promote the product combined with a hint to what would be on the stand at the show, and at the same time raising awareness of steel reinforcement.
“We were very happy with the results of the campaign, and the amount of new business and clients we have gained from it”, comments James. “So being in the finals is the ideal end to a very successful year for Anglo”. www.angloeuropean.net
Picture caption, Mathew Glover joining in with the spirit of the campaign.