Picture above: Dale Pegler introducing the new F82 door at the launch of the AluK Luminia Select Partner scheme
AluK has launched its first ever Select Partner scheme, creating a network of like-minded fabricators who will play a key role in helping to drive and support the next stage in AluK’s planned strategic expansion.
These are businesses who AluK feels have the same ethos, values and drive for shared growth in the aluminium market. They will be given exclusive access to the brand new Luminia premium product range from AluK for the trade and residential market, as well as benefiting from extensive business development and marketing support.
This includes the brand new Luminia F82 bi-fold door, which has been generating such a huge amount of interest since it was previewed at this year’s FIT Show, and the SC156 sliding door due out shortly.
The Luminia Select Partner network was official launched to a group of AluK’s key customers at the end of October, at an event held at the Celtic Manor Hotel. This group, which includes many of the UK’s best known and most highly regarded aluminium fabricators, all put their names to the Luminia Partners pledge, before being invited to AluK’s nearby Chepstow facility the next day for a full briefing on the F82.
The Luminia F82 is the door which AluK believes will set a new benchmark for quality and performance in the aluminium bi-fold market. Trade and commercial customers have been asking for the product since the FIT Show, so AluK knows that there is already huge pent up demand.
Speaking after the launch, Russell Yates, AluK’s Managing Director, said: “All of the products in the Luminia range have been developed to target the premium sector of the market, where we know the biggest opportunities will lie in the years ahead
“By appointing Select Partners for the products in this range, we hope to ensure that Luminia becomes established as a premium brand, whilst also preserving an element of exclusivity. This is a really exciting opportunity for the Select Partners themselves and for AluK, and we will be working together to drive really meaningful market growth.”
The emphasis in the Luminia Select Partner scheme is on the word partners. The members will be fabricating and selling the products, but AluK will be supporting them with bespoke marketing support allied directly to the AluK brand, and with significant lead generation campaigns.
There will also be product and business development workshops, technical support both on site and at AluK’s new Chepstow Academy, and regular market intelligence briefings.
The AluK Luminia Select Partners are: Alpine Window and Door Systems, AluFold Direct, Arkay Windows, Capital Windows Doors and Conservatories, Climatec Windows, Complete Aluminium Systems, CWG Choices, Duration Windows, EYG, Iceni Windows, IQ Glass, Nolan, Quantum Windows, Rhino Aluminium and Whiteline,
More details are at: www.aluk.co.uk